Look, there are many possible reasons why you are not getting interviews. And, you are beginning to sense that your career search journey, while not entirely derailed, is turning out to be very bumpy and indeterminate. Plus, you are not enjoying the ride, one bit!
As you try for a correction, it turns out there is one area you may have overlooked – your social media footprint. Question – do you know what your social footprint looks like to an employer who looked you up on social media or googled your name? Was your response to the search results: Yikes?
What you publish about yourself or the personal info you allow unfettered access to by everyone on social media; has the power to enhance, neuter, or severely hinder your chances of obtaining the job interviews. Consequently, you must plan out and curate your existing social media collateral to improve your chances of success in your career improvement project.
So, beyond publishing your skills and experience to the public domain and networking online with professionals from various employment sectors, here are some things you should do immediately.
1. Resolve to keep your personal intrigues, fallouts and updates, and professional updates on separate social media accounts.
2. Ensure that your LinkedIn URL and the name you generally know in the business are in simpatico.
3. Widen your reach; build your network, and engage in professional dialogue with a broader audience across multiple social channels.
4. Interact with recruiters, former colleagues, and prospective employer representatives by liking and commenting on their posts across all channels in real-time.
5. Resist the urge to be disagreeable and pedantic in your comments and responses to the posts of others. Alternative views are encouraged, but razing someone on a social media post, does nothing to further your career improvement project.
Are you ready to take the lead in your job search? Then it is time for a social redo or upgrade of your social footprint?
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